Earlier this month, I was able to attend the launch of Aerin Lauder’s new perfume, Tangier Vanille. If the name sounds familiar, you may know of her grandmother, Estée Lauder. Estée Lauder was an amazing business woman who launched a large makeup, skincare, and fragrance corporation in 1946. The mega house is the owner of several lines such as Clinique, Smashbox, Tory Burch Fragrance and of course Aerin Lauder luxury beauty.
Before attending the event, I knew a bit about Aerin and her ties with the Lauder family. When living in Palm Beach for a few months, I would drive by her uncle’s Leonard Lauder house while running errands with my mom. Being on the small island with similar last names made for an amusing time. But never did I realize how successful of a business women Aerin had become herself. She is the director of Estée Lauder style and image, owner of a small furniture and accessories collection, and manages AERIN. Her impressive net worth is well over 2 billion dollars.
The launch of AERIN Tangier Vanille took place at the Penthouse suite of the NoMad Hotel. It had just down poured moments before the launch. Creating a very humid, muggy, overcast climate; the perfect setting for a Moroccan inspired event.
There were oriental rugs, palm trees, and wicker leather chairs throughout the venue. Zebra print fabric mimicking the packaging of the fragrance laid beneath the beautiful display of Aerin’s line. Every detail was thought of and it was beautiful.
The scent itself was a light yet warm fragrance with hints of vanilla. One of the women who overlooks Aerin’s production was there describing the line. She also happened to work for Estée and was hired by her! Aerin recounted the story of her grandmother’s interviewing process. Estée Lauder would have two fragrances on her desk, one good and one that smelled awful. She would ask the interviewees what they thought of each. She hired the ones that 1) had a good nose and 2) told the truth. What a great lesson and amazing way to filter through interviewees.
Here are a few of my favorite moments from the night.
Here is the new line! Feel free to click on the items you’re most interested in and it will direct you to where you can purchase. Enjoy!