Today’s a big day focused on food, football, and commercials. It is the highest paid ad time for a reason reaching roughly 100 million viewers. And unlike most shows, these viewers actually want to watch the commercials. So when Audi presented this ad for their Super Bowl time slot, there is a reason to pause and watch:
To have a gender equality ad during a predominantly male sport is incredibly powerful. The message itself cuts straight to the point; women are significantly undervalued when compared to men, and we have an immediate disadvantage for just being a woman. I only hope that this simple message clarifies why we need to push for equal rights and evokes more men to join the cause (we need your help men!). After all, what dad wants to tell their daughter, “you can’t have the world because you are a girl.”
Thank you Audi for this powerful ad and paying the 5 million dollars+ price tag to air this message during the most highly viewed time of the year. I support your effort in closing the gender gap.
If you want to learn how you can help close the gender gap and promote equality, here are a few organizations I love: