What’s Trending In LA with Esther Collins from Girls Who Brunch

What I find fascinating more than anything when it comes to fashion, is what’s popular and trending in different regions. Los Angeles style is drastically different from New York City style, and New York City style is no way the same as Paris style. I thought it would be fun to launch a new segment and have popular bloggers around the world share what’s trending in their neck of the woods. But I don’t want to stop there, I want to learn a little insider information as well. A taste of what these bloggers’ lives are all about.

Today we are starting in Los Angeles with blogger Esther Collins from Girls Who Brunch. I mean how fab is her blog name!? Of course, I had to ask a few questions about where to eat as well as what’s the perfect look for brunch. I hope you enjoy!

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Get to Know Knowlita and their Saks Exclusive Line

Greenwich or Nowhere Knowlita at saks

I was in Saks Fifth Avenue the other day for an event, and saw a sweatshirt by Knowlita that read “Greenwich or Nowhere.” I instantaneously fell in love with the top and took a picture. Since then I haven’t been able to get it out of my head.

As a lover of sweatshirts and once dweller of Greenwich, Connecticut, Knowlita’s design really spoke to me. I think it is important to wear pieces that mean something to you. I also really think it is important to be comfy. After looking up the brand, I saw how many other cities and sayings they created. From London to Montauk, and of course they included a few west coast towns as well. They even have kids and baby clothing options. So everyone can wear their city with pride! In the comments below, tell me which one you would choose?

 

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The US Launch of Kimoa With Fernando Alonso

fernando alonso at Kimoa Launch

Tuesday, May 30th I attended the US launch of the brand Kimoa. It was held at the Rivington Hotel’s  S’Zen Lounge in the lower east side. The clothing company is styled after Southern California and carried an easy-going beach vibe. There were screen printed tees, sweatshirts, and dresses for women. There were board shorts, tanks, tees for men. The fabrics were super soft and some laser burned for effect. The collection also includes surfboards, skateboards, and a few accessories. In fact,  a surfboard displayed the sunglass and hat collections.

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