Bloggers, YouTubers and Influencers… Is Your Brand Cool Enough?

Is Your Brand Cool Enough

Few entrepreneurs working in today’s business landscape need convincing of the importance of branding. Even the most inveretare stick in the mud who refuses to embrace digital technology, sneers at social media and thumbs their nose at digital marketing incorporates some element of branding into their business stratagem, even if it’s just a rudimentary logo or their choice of color in the signage that hangs above their shop door. If you’re an aspiring blogger, YouTuber, Instagrammer or social media influencer you are your brand, and with any luck that brand will be your livelihood. But the likes of Zoella and Jamie Genevieve didn’t build their enterprises without an awareness of the importance of branding and that ever elusive cool factor.  

While many influencers unconsciously incorporate some element of branding into their activities, it’s unlikely that they approach their branding with the zeal and structured approach of a small business. Nonetheless, if your follow count is in the doldrums and your content isn’t getting the traction that it needs, maybe you should give a little more thought to your branding. Do you have a logo? A slogan? Custom design magnets in the shape of your face? If not, why not?  

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Why Do We Hate Photos of Ourselves?

Why Do We Hate Photos of Ourselves?

So often, women will look at photos of themselves and shudder. We are all guilty of looking at our flaws and forgetting that this is actually a gorgeous picture. One of the reasons that women don’t like seeing pictures of themselves is that we simply don’t know how to pose.

Knowing your angles, getting the lighting right and – yes – practicing in the mirror will all help you to get pictures that you can not only bear to look at but feel proud of as well. Build up your body confidence, too and you will be snap happy.

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Boosting Your Confidence When You’re New to a Job

Boosting Your Confidence When You’re New to a Job

Being the newbie in the workplace sometimes has its perks. People often treat you a little better, they give you more time to adjust and they’re less likely to criticize you for mistakes that you make. However, that newbie stage can only last so long and eventually, we all have responsibilities and be accountable for the things so that we can be accepted into the team as a valued member and not just a new recruit.

To help boost your confidence so that you can fit into your new workplace, we’ve put together some useful tips that will help you cope with a new job.

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Thinking Of Secondary Education?

Thinking Of Secondary Education

Going through life, you will find that some people have more advantages than others. It’s not a surprise, but it is unfair. Sometimes you can’t do anything about it as it comes down to connections and even birth. But there are other areas where you can change things to give yourself the advantage. Take education for example. With over half of the countries population going to college, the bar has been set high in many industries. Not all career paths require you to have a degree, and there are many paths that lead to the same destination. However, there are still numerous that do require a higher level of education, and it can be a fast track to where you want to go. So what do you need to get to take the next step and attend College?

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How To Prep For A Busy Day Ahead

How To Prep For A Busy Day Ahead

If you have a busy day ahead of you, it’s smart to prepare thoroughly beforehand. This allows the day to run smoothly, while you remain feeling comfortable and completely confident. To slay the day, there are a few things you can do before you leave the house (and afterward too). Let’s take an in-depth look at what they are so you can begin 2018 the right way while stepping closer towards your goals!

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How To Maximize Marketing For Your Blog Or Small Business

How To Maximize Marketing For Your Blog Or Small Business

Marketing is one of those key concepts to understand if you own any kind of business, including a blog. It is an essential component to growth and success. IMC is probably the most powerful marketing concepts to utilize. If you are unfamiliar with IMC (Integrated Marketing Communications), in 1989 the American Association of Advertising Agencies defined it as, “an approach to achieving objectives of a marketing campaign, through a well-coordinated use of different promotional methods intended to reinforce each other.” That’s a wordy explanation of a simple concept – to bring together all of your advertising, marketing, PR, promotions, branding and to work towards a common goal at the same time.

A full IMC campaign is expensive. If you think of companies who already work hard on this type of media attack, the real IMC masters, what comes to mind first are big brands such as Coca-cola, McDonald’s, and Nike. However, even if you don’t have the bank accounts or budget as these big brands, you can still benefit from the principle behind this particular communications technique. Start small and understand you won’t see your dream results overnight. It takes time, dedication, energy, and resources. Putting together a fully integrated marketing plan is a BIG task, but well worth it. Keep reading.

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Be The Boss Of Your Blog With These Solutions

Be The Boss Of Your Blog

Ready to make 2018 your year? Well, first of all, you can take charge of the year and ensure that it works out how you want it to by getting on top of your blog. Be the boss of your blog and you’ll then boss your year! Because who knows where a fantastic blog will take you; you might be able to finally monetize it and turn your blogging hobby into an astounding career.

Of course, there will be a few issues and problems that might stand in your way when you are trying to be the boss of your blog. To make sure you can successfully get past them, you need to arm you with these useful solutions.

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Careers For Those Who Can Think Five Steps Ahead

Careers For Those Who Can Think Five Steps Ahead

In the entire job market, one common truth prevails. You will always have more chance of success if you focus on a career you have strengths in. This way your skill will naturally develop with experience, and you’ll be going with the grain rather than against it. You will receive less criticism and feel in line with improvement. In short, you’ll feel satisfied in your career. 

This article is concerned with those who can think five steps ahead. This is a specific skill, as predicting is not always easy, and takes someone capable to observe and discern trends and patterns to succeed. If you’re reading this blog, we know you’re supremely intelligent anyway, so we hope the following career advice might suit you:

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