The question I keep hearing the most lately is… “Are small purses back in style?” A very fair question if you have been shopping lately.
Valentino is debuting them, Rebecca Minkoff has them, even Forever 21 is showcasing them. So what now? After toting around larger than life purses for the past few years, is it time to invest in a teeny tiny purse?
If you want me to be honest, and I mean completely honest…
Then yes small purses are “in” and will probably stay fashionable for the next couple of years (2 years max!). But if you really examine fashion, you soon realize that this is just part of the trend life cycle*, and believe me it will cycle around to big purses being the best thing again. So don’t toss out those gorgeous bags yet!
Instead here are some amazing tips to conquer the purse trend (short and long term):
1) Invest in designer names and purse designs that will last. YSL, Dior, Prada will never go out of style. The second part is to invest in colors that are neutral such as black, white, navy blue, and blush/tan to keep the bag relevant. Most importantly go for a style that is classic yet in the size that is trending. A small black Chanel purse will never go out of style. Ever.
2) Go cheap for über trendy wear. If you really want to follow the trend, then purchase a bag that you don’t mind tossing or donating in 6 months. Forever 21 and H&M are great for these types of purchases.
3) Stock your closet. The ultimate pro-move is to invest in a collection of purses that you can wear year round that range in size. Have a small, medium and large black purse. Even better make sure that they are designer names with very few to little details on them. This will ensure the bags will stay classic for longtime wear while giving you the option to follow the current trend.
Let me know what you think on Twitter or Instagram!
*Trend Life Cycle is the process in which a trend is introduced, rise, peak, and decline over a period of time. This process can take place within a season (3-4 months) or over years.
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